One of a Kind Cloth

(this is a work in progress) Deep dive into product page UI elements The inventory and analysis of relevant competitor UX can provide significant insight and fast track feature development. By examing competitor sites, we get an inventory of essential UI elements in the purchase process. We also gain a ton of insight to information […]

Kole’Gear

The KoleGear e-Commerce website showcases a new class of pressurized hydration systems for performance athletes. I created an intuitive eCommerce shopping experience, shot product photos, implemented thoughtful SEO, and defined a brand.   Setting the Mood with a Little Attitude The mood boards reflect the powerful beauty and the rich colors of Kauai’s land and […]

Walmart.com UX Toolkits

I created these tool UX template tool kits to streamline the design and development or brand pages, native ads, and emails across the Walmart.com ecosystem. This tool kit aimed to facilitate the production of graphics, messaging, and development by aiding the visualization of how the site and the individual modules react. Breakpoints, safe zones, scaling, […]

Walmart.com Native Ads and Templates

Native Ad UX Templates I created these templates to streamline the Ad building process. The old system was cumbersome and not able to export high PPI, retina-ready deliverables for the live site. I go the extra mile to bring innovation that increases creativity, productivity, and product quality. Campaigns on Walmart.com Walmart.com is a huge marketplace […]

Whole Foods 365 Animated HTML5 Banner Ads

  Bunches of fun little (and big) banners for a grand May roll out of 365 a new Whole Foods store targeted at millennials… First I get signoff on the storyboards of every banner at every size, then animate like a machine 🙂   A Few of the Banners   Story Boards Galore   Thanks […]

Nordstrom Rack In‑Store Experience

As the lead on the Rack Design team, I was hands-on with many projects. I created the majority of the highly technical assets myself and art directed the remainder. Video Walls I created these videos for presentation on the 5 screen displays in select stores and designed them to loop seamlessly. Each season they were […]

Plump – Award Nominated Brand Experience

Nominated for the Dope Magazine Industry Award – “Best Late Night Collective.” The creation of a truly sustainable, local, urban brand. Works included; experience design, product design, print ads, websites, online menus, social media, apparel, branded promotions, integrated campaigns and more.

HomeAway – Award winning Hotel Hell Campaign – Game Banners

These fun and edgy game banners are part of the award winning HomeAway campaign. DiGiDAY: DAILY DiVA Digital Video Awards – HomeAway “Best Viral Video Content” for Griswold’s Hotel Hell Vacation. TV Guide Network Awards: Top 10 Commercials of 2010 – HomeAway “Hotel Hell” ranked #9. Griswolds Door to Nowhere Griswolds Noisy Neighbors

ScreenCrack – Branding & Packaging

Logo and packaging design for ScreenCrack fix kit, an upstart company marketing self-repair kits to fix the iPhone screens. My role: This was my company, my design, my concept, my photography, my illustrations.

Nordstrom.com – Reinvent Yourself Campaign

These 2 banners are all that exist from literally hundreds of animated banners created for the Nordstrom.com and the Reinvent Yourself campaign by Kristian Wheelwright in 2000. The final deliverables were color correct to the actual apparel pieces, mostly animated, and posted to a live server for review. A server that Kristian Wheelwright setup to […]

T-Mobile – “Loading” Videos

These videos were created to highlight how super duper speedy the t-Mobile network was. Part of a team that worked on this campaign, Kristian Wheelwright created the faux branded graphic headers and illustrations that were mapped on to the loading web chunks. Worked out pretty good, we thinks these videos are pretty funny. go t-mo.

University of Phoenix – Re-brand Standards and Templates

These email templates and redlines were part of the re-brand standards guide for the University of Phoenix. The goal was to establish a modern look and cohesive feel across all brand communications for sales, marketing, and advertising.