One segment of the spring campaign consisted of these dynamic content display banners. A collection of assets and messaging that I engineered to be dynamically optimized in a machine learning platform. This platform learns from the users in real-time in order to serve up the most effective ads to an audience. The Test Group […]
Category: Rich Media
Nordstrom Rack Holiday Campaign
Some midnight oil was burnt creating this Holiday Campaign, paying off in lots of holiday glitter for everyone from Seattle to Times Square in New York City. If all these stop motion animations look time consuming to build – they are 🙂 Times Square Placement In-Store Video This video greeted holiday shoppers on […]
Whole Foods 365 Animated HTML5 Banner Ads
Bunches of fun little (and big) banners for a grand May roll out of 365 a new Whole Foods store targeted at millennials… First I get signoff on the storyboards of every banner at every size, then animate like a machine 🙂 A Few of the Banners Story Boards Galore Thanks […]