When directing production of 3 teams in 3 countries (two agencies, one in-house agency on site) it might help to make sure everyone has the tools kits and resources to be productive 24-7. During the holiday rush every brand is needing special attention to their brand campaigns, product launches, and brand pages within the Walmart.com […]
Tag: art direction
University of Phoenix – Re-brand Standards & Templates
These email templates and redlines were part of the re-brand standards guide for the University of Phoenix. The goal was to establish a modern look and cohesive feel across all brand communications for sales, marketing, and advertising.
Protected: Chevy – Web Series Intro & Integrated Campaign
There is no excerpt because this is a protected post.
Brooks Sports PR – Experts Photoshoot
Colorful and lively, this series of photos was art directed and photographed by KC while the lead multimedia designer at Brooks. These photos were showcased in Brooks Sports PR Experts Guide. A guide to make these experts of the industry accessible and approachable to the retailers of Brooks footwear and apparel. Special thanks to Tamara […]
Kole’Gear – Webstore
The KoleGear e-Commerce website showcases a new class of pressurized hydration systems for performance athletes. I created an intuitive eCommerce shopping experience, shot product photos, implemented thoughtful SEO, and defined a brand. Setting the Mood The mood boards reflect the powerful beauty and the rich colors of Kauai’s land and water. This is […]
Glowforge – Rich Media Banner Ads
Contracted directly by Glowforge to create their display campaign ads.
Nordstrom Rack HTML5 Banners
These animated HTML5 banners were targeted to specific areas surrounding new stores pre and post opening. Attention to climate, demographics, local trends and other data was leveraged to maximize response rate.
Brooks Sports Inc. – Award winning PR mailer
This fun package was sent out to the publishers and media folks to promote Brooks shoes and apparel for the holiday season. This Award winning piece was featured in Communication Arts Magazine.
Brooks Sports Inc. – Seasonal Catalogs
Worked on a team as part of the in-house agency at Brooks Sports Inc. to create these stunning seasonal apparel and footwear catalogs.
Brooks Sports Inc. – October 2006 Home Page
This Flash piece adorned the Brooks Sports Home page. Its focus was on winter apparel. Using static images and illustrations I created this piece with actionscript and time line based animation and interactivity.
Brooks Sports Inc. – Nightlife Video
This Brooks Sports Inc. spot was originally created as a viral video to help gain exposure for the Nightlife product line. Shot in Seattle’s University District, the video was so successful at highlighting the product’s features that it was given a permanent home on the BrooksRunning.com website as well as the Brooks Sports YouTube and […]
Brooks Sports Inc. – Home Page Designs
Here is a few of the many monthly interactive home pages I designed, animated, and coded during my 4 years at Brooks Sports Inc. Click the images below to view the live sample.
Vanguard Press – Website
Website created for Vanguard Press while freelancing as their prepress production manager. I staged and photographed all images onsite at Vanguard Press in Seattle. Kristian Wheelwright also has a solid background with digital and offset printing production as well as bindery and finishing. He has formal training and work experience operating many types of printing […]
Brooks Sports Inc. – MoGoRunning.com Technology Landing Page
Designed and animated by Kristian Wheelwright after directing the rough hand drawn style to suite the at the time current branding direction of Brooks Sports at the agency “North” in Portland Oregon. The final flash animated info graphic was showcased on the MogoRunning.com microsite to highlight brooks new Mogo technology.
Wizard – Pocket Folder
Photographed the Wizard System at the factory using a long exposure to capture the motion of this highly technical machine. KC developed this photographic technique to bring life to the static medium of the printed pocket folder.
RMC – Pocket Folder
Produced as showcase for the various works of the client. The final folder included many photos of installed art and architectural pieces and included tabbed paginated inserts highlighting the different aspects of the companies capabilities. The cover is a good example of the experimental motion photography style created by KC Wheelwright to show action in […]
Brooks Sports + Saturn – Car Wrap with Olympian Brian Sell
KC created the concept, photographed flames and composited this eye-catching car wrap used a photo of athlete Brian Sell on his storybook road to the Olympics. The flames were captured in my backyard under moonlight and gasoline then composited to fit the dimensional layout of the Saturn sponsored vehicles. This fun and dynamic project was […]
Brooks Sports Inc. – Print Ads and Concepts
These print ads were produced for Brooks Sports Inc. as part of a rebranding campaign concept brainstorm session. I like them enough to include them in my book. Some great freaking ideas here 🙂
Discover Endurance – Website, Brand, Visual Language
Website created as a hub for explorers and endurance athletes to collaborate in adventure. User content driven trail maps, updates, photos and tips for endurance athletes and recreational explorers alike. Visual language to inform the user of various location features. Ever heard of an ultra marathon? Some people run these 100 mile plus races with […]
T-Mobile – Interactive Home Pages
These punchy home pages were created for the T-Mobile website homepage during the winter 2011 buying season.
Logo Collection
T-Mobile – About Us Section – Main Website
This concept UI was a new approach for navigating the high density of information in About Us section of the T-Mobile website.
T-Mobile – YouTube Channel
Created these channel theme Variations and the T-Mobile TV logo for the brands YouTube Channel.
PLC Multipoint – Website
Brooks – Marine Corps Marathon
When I was lead designer at Brooks Sports Inc. MCM was my baby. I did the product photography, ads, and layouts for print and web to support Brooks Marine Corps Marathon campaigns.