Subtle Spring Strategy

YouTube, which was a big part of our ad spend, doesn’t charge you for preroll ads that the user skips within the first 3 seconds. How to exploit this? Pro tip: Present all the key messaging points at the beginning of the ad and keep them engaged throughout if they continue watching. This way, if they skip the ad, they have already seen the key points of the ad placement. We used this persistent messaging throughout the campaign, it was a great success.