Category: Art Direction
Protected: Microsoft Teams/365visual standards
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Protected: Walmart.com – Native Ads and Templates
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Walmart.com – Brand Pages
When directing production of 3 teams in 3 countries (two agencies, one in-house agency on site) it might help to make sure everyone has the tools kits and resources to be productive 24-7. During the holiday rush every brand is needing special attention to their brand campaigns, product launches, and brand pages within the Walmart.com […]
Nordstrom Rack – Spring Campaign Digital
The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]
Protected: Nordstrom RACK – Dynamic Content Optimized Ads
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Nordstrom Rack – Summer Photo/Video Shoot LA
This rough cut is a behind the scenes of the LA Photo / Video shoot I quickly put together to showcase the selects from the social and brand footage from multiple cameras. Sony Slog, Panasonic, and iPhone videos and photos have vastly different color profiles, microphones, etc. This composition contains some experimental campaign art directions […]
Brooks Sports PR – Experts Photoshoot
Colorful and lively, this series of photos was art directed and photographed by KC while the lead multimedia designer at Brooks. These photos were showcased in Brooks Sports PR Experts Guide. A guide to make these experts of the industry accessible and approachable to the retailers of Brooks footwear and apparel. Special thanks to Tamara […]
WAVE & WAVE-G – Digital Campaign
Protected: Microsoft Stores – Series X Launch
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One of a Kind Cloth – Webstore
(this is a work in progress) Deep dive into product page UI elements The inventory and analysis of relevant competitor UX can provide significant insight and fast track feature development. By examing competitor sites, we get an inventory of essential UI elements in the purchase process. We also gain a ton of insight to information […]
Kole’Gear – Webstore
The KoleGear e-Commerce website showcases a new class of pressurized hydration systems for performance athletes. I created an intuitive eCommerce shopping experience, shot product photos, implemented thoughtful SEO, and defined a brand. Setting the Mood The mood boards reflect the powerful beauty and the rich colors of Kauai’s land and water. This is […]
Protected: Super Bowl LIV, MARS®, Walmart.com – Photoshoot Preproduction
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Nordstrom Rack – Black Friday Ads
These Black Friday Sale Ads needed to be flashy, so I created this high contrast reveal with a realistic brush stroke animation. Some tricky masking magic at work.
Nordstrom Rack HTML5 Banners
These animated HTML5 banners were targeted to specific areas surrounding new stores pre and post opening. Attention to climate, demographics, local trends and other data was leveraged to maximize response rate.
Plump – Award Nominated Brand Experience
Nominated for the Dope Magazine Industry Award – “Best Late Night Collective.” The creation of a truly sustainable, local, urban brand. Works included; experience design, product design, print ads, websites, online menus, social media, apparel, branded promotions, integrated campaigns and more.