Category: Concept
Protected: Microsoft Teams/365visual standards
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Protected: Walmart.com – UX Toolkits
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Nordstrom Rack – Spring Campaign Digital
The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]
Protected: Chevy – Web Series Intro & Integrated Campaign
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WAVE & WAVE-G – Digital Campaign
Protected: Microsoft Stores – Series X Launch
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Nordstrom Rack “How to Wear” Videos
These how-to videos earned more than half a million views and insane completion rates greater than 90%. Our concept – to increase engagement by offering value-added and informative how-to-wear-it type fashion videos as the hook within the context of current product. These paid social ads hit the mark.
Nordstrom Rack Evergreen Gift Cards
I drew on inspiration from contemporary fine artists like Kehinde Wiley as well as textile designers like William Morris and Jocelyn Warner to drive these evergreen gift cards. These artists create art that has endured and now a hundred years later the style is at the peak of pop culture. This is a great place […]
ScreenCrack – Branding & Packaging
Logo and packaging design for ScreenCrack fix kit, an upstart company marketing self-repair kits to fix the iPhone screens. My role: This was my company, my design, my concept, my photography, my illustrations.