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visual standards

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Nordstrom Rack – Spring Campaign Digital

The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]

Protected: Nordstom Rack Canada – International Store Launches

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Nordstrom Rack – Multi-Season Cohesive Campaigns

Illustrating how to build cohesive creative campaigns across multiple seasons. Building brand recognition and maintaining visual identity to your target market. This is a tiny cross sample of the deliverables from Spring, Summer, Fall, Winter, and Holliday Campaigns.     Spring Campaign Here is a couple of fun stop motion display ads to grab your […]

Nordstrom Rack Evergreen Gift Cards

I drew on inspiration from contemporary fine artists like Kehinde Wiley as well as textile designers like William Morris and Jocelyn Warner to drive these evergreen gift cards. These artists create art that has endured and now a hundred years later the style is at the peak of pop culture. This is a great place […]

ScreenCrack – Branding & Packaging

Logo and packaging design for ScreenCrack fix kit, an upstart company marketing self-repair kits to fix the iPhone screens. My role: This was my company, my design, my concept, my photography, my illustrations.

T-Mobile Website – Home & Landing Pages

  Video Landing Pages This title and UI work was composited with 3D renderings in After Effects for the promotional landing page of a new smartphone on the T-Mobile website.   Interactive Home Pages These punchy home pages were created for the T-Mobile website homepage during the winter 2011 buying season.

Brooks Sports Inc. – Interactive Shoe Advisor

The online Shoe Advisor was an involved project spanning multiple teams at Brooks Sports Inc. For this complex project it involved being the sole liaison between the marketing, sales, web teams and the bio-mechanics experts at Brooks. The final deliverable was re-skinnable for junior designers and easily update-able with an external file for the web […]

Brooks Sports Inc. – Home Page Designs

Here is a few of the many monthly interactive home pages I designed, animated, and coded during my 4 years at Brooks Sports Inc. To kick it off, my first project at Brooks was cinematic yet very light in bandwidth requirements – being only 300 kilobytes in file size. Click the images below to view […]

RMC – Pocket Folder

Produced as showcase for the various works of the client. The final folder included many photos of installed art and architectural pieces and included tabbed paginated inserts highlighting the different aspects of the companies capabilities. The cover is a good example of the experimental motion photography style created by KC Wheelwright to show action in […]

Microsoft – M3 Mobile and Desktop App

Microsoft “My Mobile Media” or “M3” project was an immersive roll in designing new emerging smartphone technology to manage your personal media, before that was a thing! The task was to design the user interface and experience of both a mobile and desktop application. I created the icons, artwork, 3D illustrations, user flows, and prototypes […]

T-Mobile – “Loading” Commercials

These T-mo + Carly commercials were created to highlight how super-duper speedy the t-Mobile network is. Part of a team that worked on this campaign, I created the graphic logo headers and illustrations that were mapped on to the “loading” web chunks in the final commercial. We thinks these videos are pretty funny. Go t-mo. […]