As the lead on the Rack Design team, I was hands-on with many projects. I created the majority of the highly technical assets myself and art directed the remainder.

Video Walls

I created these videos for presentation on the 5 screen displays in select stores and designed them to loop seamlessly. Each season they were replaced with fresh creative from the current campaign. You can see several seasons by playing the video. Below are the videos in situ at the flagship store at Westlake Center in Downtown Seattle.

Westlake Center Video Walls

Manhattan Store Launch

The assets below were designed by my team for the Manhattan store launch