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Tag: Concept
Nordstrom Rack “How to Wear” Videos
These how-to videos earned more than half a million views and insane completion rates greater than 90%. Our concept – to increase engagement by offering value-added and informative how-to-wear-it type fashion videos as the hook within the context of current product. These paid social ads hit the mark.
Brooks Sports + Saturn – Car Wrap with Olympian Brian Sell
KC created the concept, photographed flames and composited this eye-catching car wrap used a photo of athlete Brian Sell on his storybook road to the Olympics. The flames were captured in my backyard under moonlight and gasoline then composited to fit the dimensional layout of the Saturn sponsored vehicles. This fun and dynamic project was […]
Brooks Sports Inc. – Award winning PR mailer
This fun package was sent out to the publishers and media folks to promote Brooks shoes and apparel for the holiday season. This Award winning piece was featured in Communication Arts Magazine.