Tasked with re-designing the look and usability of the BrooksRunning.com webstore, Kristian Wheelwright created wireframes and site maps to illustrate the page flow of the new concept site with an obvious goal of minimizing the amount of clicks to purchasing footwear and apparel items. This was combined with creating a informed user experience and a new fresh brand aesthetic working in conjunction with the Brooks Shoe Advisor also created by Kristian Wheelwright.