During the holiday rush every brand is needing special attention to their brand campaigns, product launches, and brand pages within the Walmart.com ecosystem. As an art director part of the daily is guiding aesthetics and messaging, and if you want thousands of ads getting done and looking hot, and being approved – don’t use crappy cumbersome templates. As a designing director – I made new ones to streamline the brand page production process in countless ways, including and foremost – designer usability.
Differin® Brand Page Design
The brand page design leads the campaign aesthetic. Clean and clear, just what the client wanted. At the review, they were just like “oooooh”. The meeting was less than 15 minutes. Win.
Cetaphil® Brand Page Modules
Making multiple modules visually tie in to each other with help from the UX Toolkit.
Quaker® Brand Page Recipes:
Quaker brand pages footer; mobile, desktop.
Walmart.com UX Toolkits:
When directing production of 3 teams in 3 countries (two agencies, one in-house agency on site) it might help to make sure everyone has the tools kits and resources to be productive 24-7. Both simple and complex designs can benefit from a well thought out wireframe to reveal messaging opportunities and expose roadblocks in the user experience. I created a lightweight UX toolkit and a wireframing template system for the WMG designers to take their ads and brand pages to the next level.
